ASTD NEFL September eLearning Special
                         Interest Group (eSIG)

            Transmedia Storytelling: Orienting Phillip

Transmedia has been around for awhile, but it’s usually associated
with blockbuster movies or hit video games. First there is a comic
book, then a movie, then a video game, then full length novels, and
finally we see the action figures – all about the same event or
character or topic. We are now seeing some application of this
concept in learning and development. Trainers or teachers deliver a
lesson (i.e. story) over time, using different forms of media, with
the hope that the technique helps with reinforcement, scaffolding,
and appealing to different learning styles.

Join us at this month’s eSIG to see how transmedia storytelling
can be used in a corporate setting, as we follow the story of Phillip
A. Pint getting oriented to his new job.

Also, our 10-minute demo for this month highlights ASTD
National’s new Online Tools for trainers. Get a brief look at these
free (for members) work aids and tools that can help with needs
assessments, job analysis, culture analysis, and more!

Attend this session if you want to:
• Learn more about ASTD’s online tools.
• Learn more about transmedia.
• Learn more about using transmedia in training.
• Learn more about optional ways to deliver information using
technology.

Please join us for networking, coffee, and bagels during this
informative start to your day.

Speaker:
Jeff Geloneck, NEFL ASTD VP of eSIG and the
Learning and Development Manager at The Blood
Alliance (TBA). Jeff began his career in training
over 15 years ago, when he taught BLS, ACLS,
and other healthcare related courses as an “other
duty as assigned” while working as a paramedic.
Since that time, he has developed and taught
quality assurance courses, business writing,
trainer training, leadership skills, educational technology skills,
and a plethora of other courses. He now leads the L&D programs
at TBA, and is better known as the company’s “training guy.”

Jeff earned his BA in English at UNF, and is currently pursuing his
Master’s degree in Educational Technology and Leadership, also
at UNF. Next on his personal development quest is to become a
Certified Professional in Learning and Performance, and he has
adopted a personal vision, which is to foster the growth and
development of others through learning initiative. Jeff’s personal
pursuits include finding new ways to connect with his family,
reading pulp fiction, and exploring emerging technology.

ASTD Competency Model:
The Model emphasizes: (1) foundational
competencies, or those that are important to
everyone in the field, and (2) the specific areas
of expertise (AOEs), which are the specialized
knowledge and actions required by specific
roles. This month’s eSIG event supports the
new  ASTD Areas of Expertise: Learning
Technologies, Instructional Design, and
Training Delivery. (Click on image of the model to enlarge)

Program Details:

Date:
Tuesday, September 10, 2013

Time:
7:45 AM   Registration / Networking / Continental Breakfast 
8:00 AM   Welcome, Introductions, and Announcements
8:05 AM   Digital Learning Demo
8:15 AM   Featured Program
9:15 AM   End

Location:
The Blood Alliance
7595 Centurion Pkwy
Jacksonville, FL 32256
(Please park on the hill to the left, not in front of the building)

Fees:
Members: Free
Non-Members: $10.00